How Responsible Is B2B? CSR Sensitivity of B2B Companies in Buying Decision Process
Batum, T. P., & Ersoy, N. F.
Abstract:
In this study, the researchers explore the following question. Are B2B companies sensitive about CSR in supplier selection? The aims of this study are to investigate: first, the influence of CSR activities on supplier selection; second, the significant dimensions of CSR which have impact on decision making; and third, the CSR level of the customer company as a control variable. In contradiction to previous studies on B2C of mixed market types, empirical results of our qualitative research show that CSR concept is simply not understood by SME B2B companies in Turkey and philanthropic activities and charities are done instead. These activities are performed under the influence of cultural doctrine and the potential benefits of CSR strategies are ignored. Thus, it has been seen that a new scale needs to be developed for B2B firms to explore the CSR understanding and attitudes of B2B firms.
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APA citation
- Batum, T. P., & Ersoy, N. F. (2013). How Responsible Is B2B? CSR Sensitivity of B2B Companies in Buying Decision Process. International Journal of Social Sciences, II(3), 13–25.