IISES International Academic Conference, Berlin

Monday, May 18, 2026

Registration: 08:00 - 15:00


Room: Willy Brandt

Monday 09:00 - 11:00

Session I.

Session Title:

Business & Economics

Chair:

MARIAM JIBUTI

SOCIAL INFLUENCES AND BUSINESS STRATEGIES AFFECTING CUSTOMER LOYALTY TOWARD 7-ELEVEN IN UBON RATCHATHANI PROVINCE, THAILAND

DR. PICHYADA PHEUNPHA
FACULTY OF MANAGEMENT SCIENCE, UBON RATCHATHANI UNIVERSITY, THAILAND
THITANAN THAMMACHOTAMPHAI
FACULTY OF BUSINESS ADMINISTRATION, RAMKHAMHAENG UNIVERSITY, THAILAND, THAILAND
THITANAN THAMMACHOTAMPHAI
FACULTY OF BUSINESS ADMINISTRATION, RAMKHAMHAENG UNIVERSITY, THAILAND, THAILAND

BRAND EXPERIENCE AND DIGITAL MARKETING COMMUNICATION AFFECTING CUSTOMER ENGAGEMENT: A STUDY OF SHOPEE CUSTOMERS IN THAILAND

DR. PICHYADA PHEUNPHA
FACULTY OF MANAGEMENT SCIENCE, UBON RATCHATHANI UNIVERSITY, THAILAND


Coffee Break

Monday 11:00 - 11:15


Room: Ludwig Erhard

Monday 11:15 - 12:15

Plenary Session

Welcome Address:

Robert Holman
Conference Chair and Director of the IISES

RESERVE REQUIREMENTS AS AN INSTRUMENT OF MONETARY POLICY

PETR MACH
THE UNIVERSITY OF FINANCE AND ADMINISTRATION, CZECH REPUBLIC


Lunch hosted by the IISES

Monday 12:15 - 13:15


Room: Willy Brandt

Monday 13:15 - 15:15

Session II.

Session Title:

Teaching & Education, Health & Welfare

Chair:

JAN MERTL

FINANCING UNIVERSAL AND VOLUNTARY HEALTH CARE IN CZECHIA

JAN MERTL
UNIVERSITY OF FINANCE AND ADMINISTRATION , CZECH REPUBLIC

DIFFICULTIES IN LEARNING THE KAZAKH LANGUAGE: SOCIO-PSYCHOLINGUISTIC AND MOTIVATIONAL FACTORS

KARLYGASH MOLDABAEVA
ABAI KAZAKH NATIONAL PEDAGOGICAL UNIVERSITY, KAZAKHSTAN
KURALAY TELGOZHAYEVA
ALMATY UNIVERSITY OF POWER ENGINEERING AND TELECOMMUNICATIONS AFTER G. DAUKEYEV, KAZAKHSTAN
KULMANOV AZAMAT
INTERNATIONAL EDUCATION CORPORATION , KAZAKHSTAN


Tuesday, May 19, 2026

Tour event: 09:00 - 17:00
Conference tour to Sanssouci Palace


Wednesday, May 20, 2026

Room:

Wednesday 10:00 - 15:00

Virtual Presentations


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