| 
                        AL-HAWARI MOHAMMAD A                                              | 
                    
                        WHICH DOES DRIVE SWITCHING COSTS IN RETAIL BANKING INDUSTRY; OPENNESS TO EXPERIENCE OR SERVICES QUALITY?
                     | 
                    
                        1 - 7                     | 
                
                                
                    | 
                        AYAG ZEKI                                             | 
                    
                        AHP-BASED APPROACH TO EVALUATE SOLAR POWER PLANT LOCATION ALTERNATIVES
                     | 
                    
                        8 - 16                     | 
                
                                
                    | 
                        BAGUANT PRIYA                                             | 
                    
                        THE PERCEPTION OF MANAGERS ON THE IMPORTANCE OF A WORK LIFE BALANCE STRATEGY: AN EXPLORATORY VIEW 
                     | 
                    
                        17 - 21                     | 
                
                                
                    | 
                        BAJDOR PAULA                        , LIS TOMASZ                        , PTAK ALEKSANDRA                                             | 
                    
                        THE ROLE OF INFORMATION/KNOWLEDGE FLOW IN THE CLIENTS’ PURCHASING DECISIONS
                     | 
                    
                        22 - 32                     | 
                
                                
                    | 
                        BASKIEWICZ NICOLETTA                        , PACHURA ANETA                                             | 
                    
                        HUMAN, LEAN, GREEN CONCEPT AND INCREASING NUMBER OF CONSUMERS – WIND FARM EXAMPLE
                     | 
                    
                        33 - 47                     | 
                
                                
                    | 
                        BOGUSZEWICZ-KREFT MONIKA                        , MAGIER-ŁAKOMY EWA                        , SOKOŁOWSKA KATRZYNA                        , JANIUNAITE BRIGITA                                             | 
                    
                        DIMENSIONS OF THE COO EFFECT REFERRING TO SERVICES AND PRODUCTS – POLISH-LITHUANIAN COMPARISONS
                     | 
                    
                        48 - 64                     | 
                
                                
                    | 
                        DAVE UJJWAL                                              | 
                    
                        IMPACT OF SOCIAL MEDIA MARKETING ON FMCG SECTOR IN INDIA
                     | 
                    
                        65 - 79                     | 
                
                                
                    | 
                        DZIUBANIUK OLGA                                             | 
                    
                        ETHICAL RESPONSIBILITIES OF R&D ORGANIZATIONS: NETWORKING BUSINESS AND SOCIETY
                     | 
                    
                        80 - 89                     | 
                
                                
                    | 
                        GÓRAL JUSTYNA                                             | 
                    
                        FARM MANAGEMENT IN A CONTEXT OF THE COMMON AGRICULTURE POLICY FINANCIAL SUPPORT 
                     | 
                    
                        90 - 101                     | 
                
                                
                    | 
                        KHEMAKHEM MHAMED ALI                        , ABIDA ZOUHEIR                                             | 
                    
                        INSTITUTIONS, FOREIGN DIRECT INVESTMENT, AND ECONOMIC GROWTH IN NORTH AFRICAN COUNTRIES
                     | 
                    
                        102 - 114                     | 
                
                                
                    | 
                        KOPORCIC NIKOLINA                                             | 
                    
                        BORN GLOBALS IN INTERACTIVE BRANDING ENVIRONMENT: A CASE OF THE BONALIVE
                     | 
                    
                        115 - 123                     | 
                
                                
                    | 
                        LEGOWIK-MALOLEPSZA MALGORZATA                        , LEGOWIK-SWIACIK SYLWIA                        , KOWALSKA SYLWIA                        , STĘPIEŃ MARCIN                                             | 
                    
                        ENTERPRISE MANAGEMENT USING THE SYSTEM OF RATIONALIZATION OF INFORMATION PROCESSES
                     | 
                    
                        124 - 133                     | 
                
                                
                    | 
                        MAKPOR MERCY ERHI                        , LEITE REGINA                                             | 
                    
                        CORPORATE SOCIAL RESPONSIBILITY OF OIL MULTINATIONAL CORPORATIONS: A FOCUS ON THE CHALLENGES OF ENVIRONMENTAL 
                     | 
                    
                        134 - 144                     | 
                
                                
                    | 
                        MAT ZIN RAZALI                        , NEHARI TALET AMINE                                             | 
                    
                        THE EFFECTS OF PARTICIPATION IN DECISION MAKING ON ORGANIZATIONAL COMMITMENT: SOME EMPIRICAL EVIDENCES
                     | 
                    
                        145 - 157                     | 
                
                                
                    | 
                        MATCHABA-HOVE TONY                                             | 
                    
                        YOUNG PROFESSIONALS’ INTENTIONS TO MAKE USE OF FINANCIAL PLANNING SERVICES: A SOUTH AFRICAN PERSPECTIVE
                     | 
                    
                        158 - 169                     | 
                
                                
                    | 
                        PAWŁOWSKA-TYSZKO JOANNA                        , SOLIWODA MICHAŁ                                             | 
                    
                        AGRICULTURAL ACCOUNTING SYSTEMS SUPPORTING FARM FINANCIAL MANAGEMENT – THE CASE OF POLISH FADN 
                     | 
                    
                        170 - 181                     | 
                
                                
                    | 
                        RODRIGUES PAULA                        , OLIVEIRA HÉLDER                                             | 
                    
                        THE RELATION OF CULTURAL VALUES AND CSR: A STUDY IN PORTUGAL AND GREECE
                     | 
                    
                        182 - 195                     | 
                
                                
                    | 
                        ROOTMAN CHANTAL                                             | 
                    
                        HOW SOCIAL MEDIA TOOLS INFLUENCE BRAND IMAGE AND BUYING BEHAVIOUR IN THE SOUTH AFRICAN FOOD RETAIL INDUSTRY
                     | 
                    
                        196 - 208                     | 
                
                                
                    | 
                        ROOTMAN CHANTAL                        , KRÜGER JANINE                        , MATCHABA-HOVE TONY                                             | 
                    
                        THE SOUTH AFRICAN FINANCIAL SERVICES INDUSTRY: HOW TO USE MOTIVATIONAL FACTORS TO ENSURE EMPLOYEE SATISFACTION
                     | 
                    
                        209 - 221                     | 
                
                                
                    | 
                        SAŁEK ROBERT                        , NOWAKOWSKA-GRUNT JOANNA                        , BRZOZOWSKA ANNA                        , KABUS JUDYTA                        , WIŚNIEWSKA-SAŁEK ANNA                                             | 
                    
                        MANAGEMENT OF TOURIST PRODUCT
                     | 
                    
                        222 - 232                     | 
                
                                
                    | 
                        SEROKA-STOLKA  OKSANA                         , LUKOMSKA-SZAREK JUSTYNA                                             | 
                    
                        PUBLIC DEBT MANAGEMENT IN POLAND COMPARED TO OTHER COUNTRIES OF THE EUROPEAN UNION
                     | 
                    
                        233 - 242                     | 
                
                                
                    | 
                        SITTHIPONGPANICH THITIMA                                             | 
                    
                        THE INFLUENCE OF THE CEO AND THE LARGEST SHAREHOLDER ON DIVIDEND PAYOUT POLICY IN THAILAND
                     | 
                    
                        243 - 252                     | 
                
                                
                    | 
                        SUN YIYANG                        , KRAVARITI FOTEINI                                             | 
                    
                        TO WHAT EXTENT THE ADOPTION OF INNOVATIVE HUMAN RESOURCE PRACTICES IS EXPLAINED BY TOP MANAGEMENT SUPPORT IN CHINESE SMES
                     | 
                    
                        253 - 264                     | 
                
                                
                    | 
                        ULAS DILBER                        , TUZCU ARCAN                         , SATICI ESRA                                              | 
                    
                        EMPLOYEE-BASED BRAND EQUITY: WHY ANKARA UNIVERSITY, TÖMER BRAND IS SO STRONG? 
                     | 
                    
                        265 - 278                     |