The objectives of this study were to examine the level of the quality of Service of the hotel and lodging businesses in Samutsongkram province, Thailand to develop the guidelines for the development of their quality of service. The period of study was between October and November 2017. This study suggests that the entrepreneurs of the hotel and lodging businesses should focus on providing continuously development programs for their staff members. They should also utilize modern technologies in enhancing their service in all aspects to maximize the customer satisfaction.
Keywords: Quality of service; hotel and lodging businesses; Samutsongkram province