The research aims to: 1) study expectation of people towards social development of Khok Prong Sub-District, Wichian Buri District, Phetchabun Province, Thailand; and 2) to compare the expectation of people with different demographic profile. This study is a quantitative research. The research sample consisted of 400 respondents. A questionnaire was used to collect the data. The questionnaire consisted of 3 parts including the first part which aimed to gain the respondents’ demographic information, the second part which focused on examining the expectation of people towards social development and the second part which aimed to examine, and the third part emphasized the opinion and suggestions of people towards social development of the study site. Collected data were analyzed with descriptive statistics including frequency, percentage, mean, standard deviation, t-test, and One-Way ANOVA with a .05 level of statistical significance. In terms of the sample’s profile, most of them were female, around 31-40 years old, graduated in a primary school level or lower, married, and worked as a farmer with average income per month of 5,000 Baht or lower. Moreover, the research findings showed that the respondents’ overall expectation towards social development of the study site was rated at a high level. Additionally, the respondents with different gender, age, education level, and career were likely to be differ in their opinion towards social development of the study site with a .05 level of statistical significance whereas those with different marital status and income were found to have no difference in their opinion.
Keywords: Public Expectation, Social Development