Proceedings of the 52nd International Academic Conference, Barcelona

COMPANY TOOLS TO ATTRACT AND RECRUIT QUALITY WORKFORCE IN THE LABOR MARKET

NATÁLIA MATKOVČÍKOVÁ, MIROSLAVA SZARKOVÁ

Abstract:

The current situation on the labor market is characterized by the struggle of companies for a quality workforce. Due to the lack of suitable candidates in the labor market, employers are offered a solution in the form of sufficiently interesting personnel marketing tools that companies can attract potential candidates. The paper analyzes and presents the results of the research of most effective tools for attracting and recruiting a suitable workforce on the labor market in the context of competition between small and medium companies in Slovakia. The paper points out that modern tools and methods of personal marketing are currently of great importance for companies to attract and engage suitable talents. Companies are starting to adapt these tools to generations of millennials, whose position in the labor market is increasingly important. The paper is a solution of VEGA project No. 1/0309/18.

Keywords: personnel marketing, personnel marketing tools, labor market, labor force, social media

DOI: 10.20472/IAC.2019.052.035

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