Proceedings of the 51st International Academic Conference, Vienna

ONLINE RATINGS AND AUDIENCE CHOICE: BASE ON THE EXAMINATION OF TWO STAGE’ BOX OFFICE OF CHINESE MOVIES IN NORTH AMERICAN

LI MIN

Abstract:

Online ratings are a key factor that affects the Audience choice and box office after films’ opening week. In this paper, box office and online rating data of 115 Chinese films released in North America is selected for a regression analysis, including opening week box office data, subsequent box office data and online rating data from both China and North America. Analysis showed that there exists a positive correlation between online ratings in China and North American. Chinese films with high ratings in China are also well received in North America and opening weekend’s online ratings in North America play a key role in increasing the box office in China after the films’ opening week in North America. Thus, Chinese films that are selected to enter the North American market should have high online ratings in China and great attention should be paid to online ratings by North American audience.

Keywords: Audience choice; Online rating scores; Chinese movies; Box office; North American

DOI: 10.20472/IAC.2019.051.025

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