Proceedings of the 1st Arts & Humanities Conference, Venice

USE OF MOBILE TECHNOLOGY AND MEDIA AMONG WOMEN IN UTTAR PRADESH'S BACKWARD DISTRICTS

SHIRIN ABBAS, AK SINGH

Abstract:

Hypothesis: Uttar Pradesh, the most populous and considered backward state of India, is witnessing increased mobile usage and positive trends towards mobile and social media usage amongst women and for women's health and safety in the districts covered by the study. Abstract: With every 6th Indian hailing from the state of Uttar Pradesh, in the vibrant scenario of Digital India it becomes important o assess the penetration and acceptance of mobile usage among women in the State. The study goes on to assert that State and private run mobile helplines are transforming lives of women across India's most populous and underdeveloped state of Uttar Pradesh known for its high maternal mortality rate, low levels of literacy and an inherent gender bias against women. The paper is based on the doctoral research of the author across four most backward districts of Central Uttar Pradesh. These include the districts of Barabanki, Rae Bareli, Gonda and Sitapur, all extremely backward areas of Uttar Pradesh, the state under review. The study covers over 500 respondents and tries to ascertain the knowledge and use of mobile helplines created for women’s health and safety in the state. Research Methodology: Primary quantitative data from the research is used to derive at conclusions in the study.

Keywords: Digital Media, Mobile usage, Women, Uttar Pradesh Backward Districts

DOI: 10.20472/AHC.2016.001.018

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