Proceedings of the 1st Arts & Humanities Conference, Venice

STUDENTS’ MOTIVATIONS FOR CHOOSING FOREIGN LANGUAGE: INTERNATIONAL SCHOOL OF TOURISM, SURATTHANI RAJABHAT UNIV

NUTCHANAN SATJACHALEAW, SASIPA SRITAWEE

Abstract:

The market needs on tourism industry personnel, especially the labor market in hotels, tourism, and transportations of the Southern Thailand and every part of the country, are very demanding. Therefore, the International School of Tourism (IST) of Suratthani Rajabhat University, Thailand was founded as a center of learning and producing the personnel to meet the demand in the market labor of tourism. Identities of the IST comprise of good personality, service mind, language fluency and environment maintenance. The International School of Tourism provides 7 foreign language courses for students to choose, namely Chinese, Japanese, Korean, Malay, French, German and Russian. All students of the IST have to select one of foreign languages, beyond English. This paper discusses prospective research that aims to explore motivation in choosing foreign language of students from the International School of Tourism and to study factors affecting the students’ decision in choosing foreign language. On the basis of the literature surveyed a closed-ended questionnaire will be developed to understand the motivation factors in choosing foreign language of students. The reliability and validity of the instrument will be tested before administering the questionnaire. A five-point Likert scale will be used to measure motivation from Multi-Stage Sampling. The primary data will be completed by 255 students. The frequency, mean, percentage, standard deviation, t-test, and Multiple Regression Analysis will be used to analyze the data. The result of this paper will be information and guideline for the development of teaching and learning model and for planning the teaching of foreign languages in order to comply with the motivation to learn foreign language of students. Moreover, the findings can help in planning for teaching or training in foreign languages in order to support the ASEAN members and as becoming a member of ASEAN.

Keywords: motivation, foreign language, students

DOI: 10.20472/AHC.2016.001.016

PDF: Download