AI-Powered HR Platforms: Transforming Workforce Management Through Intelligent Systems

Katashvili, Anna; Gegeshidze, Eka

AI-POWERED HR PLATFORMS: TRANSFORMING WORKFORCE MANAGEMENT THROUGH INTELLIGENT SYSTEMS

ANNA KATASHVILI, EKA GEGESHIDZE

Abstract:

This study investigates how artificial intelligence (AI)-powered human resource (HR) platforms reshape workforce management by enhancing value creation, value delivery, and value capture. It explores the role of AI in improving employee engagement, talent retention, and internal mobility within organizations. A qualitative case study approach was employed, analyzing an advanced AI-driven HR software solution. Data were gathered through semi-structured interviews with HR practitioners and technology experts, followed by thematic analysis. The findings indicate that AI enhances personalized employee experiences, enables predictive workforce analytics, and automates HR functions, thereby improving decision-making and scalability of the platform. Nevertheless, challenges concerning ethical AI governance, data privacy, and system integration were also identified. This paper advances the understanding of AI's strategic role within HR platforms by providing empirical insights into its contributions to operational efficiency, employee experience, and business model innovation. It underscores both the opportunities and challenges organizations face in adopting intelligent HR systems.

Keywords:
Artificial intelligence, Human resource platforms, Employee experience, Predictive analytics, Platform business models

DOI: 10.20472/BM.2025.12.2.002

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APA citation:
ANNA KATASHVILI, EKA GEGESHIDZE (2025). AI-Powered HR Platforms: Transforming Workforce Management Through Intelligent Systems. International Journal of Business and Management, Vol. XII.(2), pp. 13-23. , DOI: 10.20472/BM.2025.12.2.002