International Conference on Economics, Finance & Business, Venice

EXPORT OF GEORGIAN HIGHER EDUCATION SERVICES IN THE FACE OF MODERN CHALLENGES

NANULI OKRUASHVILI

Abstract:

The paper aims to assess the current state of the export potential of Georgia's higher education services and determine the prospects for its further growth in the face of modern challenges. The paper discusses the current state of Georgia's integration into the higher education global market and the latest trends in this direction. It analyzes the positive and irreversible growth of foreign students in the country in recent years. To determine the prospects for the export of higher education services and the growth of foreign student enrollment, the paper presents the results of a survey conducted with foreign students regarding the educational services received in Georgia. Based on the analysis, specific recommendations have been developed to help establish the country as a strong player in the higher education market, enhance the export potential of higher education services, and increase the number of foreign students.

Keywords: Higher Education, Export of higher education services, Foreign students, Foreign students' satisfaction survey, Higher Education Marketing