International Conference on Economics, Finance & Business, Venice

CURRENT STATE OF GEORGIAN ORGANIC PRODUCTS MARKET AND PROSPECTS OF ITS DEVELOPMENT

NANULI OKRUASHVILI

Abstract:

The paper examines the organic products market, its growth trends, and the role of organic agribusiness in driving economic growth and social stability in Georgia. It highlights that the expansion of the organic products market of Georgia is influenced not only by global market challenges but also by the increasing interest of Georgian consumers in organic products. This growing demand is evidenced by recent market trends and the results of a consumer survey conducted by the authors. The study presents findings on Georgian consumers' attitudes toward organic products. Based on the research, the authors analyze key factors shaping the future growth of the organic market in Georgia. These include the main drivers of interest in organic food, reasons for purchasing organic products, and barriers to buying them. Additionally, the paper explores how consumers obtain information about organic products, their views on organic food consumption, their attitudes toward genetically modified foods, and their preferences between local and imported organic products. It also identifies factors that could enhance interest in purchasing domestically produced organic goods. In conclusion, the authors provide a series of scientific, practical, and organizational recommendations to promote both the production and consumption of organic products in Georgia. These recommendations aim to increase consumer adoption of organic foods, thereby fostering the sustainable development of the country’s organic farming sector, strengthening Georgian agriculture, and improving national food security—an urgent and critical issue for the country.

Keywords: Organic products market, Consumer attitudes toward organic products, Organic farming policy, Sustainable agricultural development, Food security.