International Conference on Economics, Finance & Business, Venice

SUSTAINABLE ECONOMIC GROWTH THROUGH GREEN MARKETING: A MACROECONOMIC STUDY

STEFAN RAYCHEV, LYUBOMIR STOYCHEV

Abstract:

This study emphasizes the importance of green marketing in promoting sustainable economic growth, particularly through the development of green sectors like the EGGS industry. Green marketing highlights the environmental and economic benefits of such sectors, attracting investment and driving sectoral growth. By fostering consumer awareness and aligning with sustainability goals, green marketing enhances the contribution of the EGGS sector to overall economic performance. Using data from 27 primarily EU countries from 2013 to 2021 (excluding 2020 due to COVID-19’s economic impact), this analysis employs time-series regression and correlation methods to examine the relationship between EGGS contributions and GDP growth. The results show positive correlations in the majority of countries, , underscoring the role of the EGGS sector in driving sustainable growth. As economies transition toward greener practices, green marketing will be crucial in supporting sectors like EGGS, which not only contribute to GDP growth but also promote environmental sustainability.

Keywords: Green marketing, EGGS sector, sustainable economic growth, GDP growth, environmental sustainability, green transition, green economics