IISES International Academic Conference, Venice

ASSESSING LAND SUITABILITY FOR ECOTOURISM IN THE HAIL REGION OF SAUDI ARABIA

MOHAMMED ALDAGHEIRI, SALWA QUHEL

Abstract:

This study evaluates the land suitability for ecotourism activities in the Hail region of Saudi Arabia, an area rich in natural resources and cultural heritage. The research employs Geographic Information Systems (GIS) and the Analytic Hierarchy Process (AHP) to analyze various environmental, social, and economic criteria critical for sustainable tourism development. Data were collected on land characteristics, including topography, vegetation, and existing infrastructure. A comprehensive set of criteria was established to assess the suitability of different locations for ecotourism projects. The results indicate that certain areas in Hail exhibit high suitability for ecotourism, while others face challenges such as inadequate infrastructure and pollution. The findings underscore the importance of enhancing public services and improving environmental awareness to foster ecotourism effectively. The study also highlights the need for collaboration among stakeholders, including government agencies and private investors, to promote sustainable tourism initiatives. This research contributes valuable insights for policymakers and planners aiming to leverage ecotourism as a means of economic development while preserving the region's ecological integrity.

Keywords: Ecotourism, Land Suitability, Analytic Hierarchy Process, Saudi Arabia, Sustainable Development.