Preliminary Proceedings of the International Conference on Economics, Finance & Business, Madrid

INDIVIDUAL-LEVEL TECHNOLOGICAL FACTORS INFLUENCING TECHNOLOGY IMPLEMENTATION IN ENTERPRISES

FEDERICO BANDA, FILIP STOVÍČEK, ANDRIANA BAZIUK

Abstract:

The implementation of digital technologies and artificial intelligence is one of the key prerequisites for the competitiveness and long-term sustainability of enterprises. Despite increasing investments, many organizations fail to transform technological potential into real operational and economic benefits. This article focuses on a systematic analysis of individual-level technological factors influencing technology implementation in enterprises. Based on the synthesis of existing empirical and conceptual studies, four key individual-level determinants are identified and critically examined: system complexity, privacy and security, trust in technology, and task-technology fit. Special attention is paid to the methods of measuring these factors, the methodological approaches used, and the theoretical anchoring of research. The article points out significant research gaps, notably the lack of longitudinal studies, the weak link between implementation factors and economic outcomes, and the limited knowledge of the Central and Eastern European context. The paper thus creates an analytical framework that can serve as a starting point for further empirical research in the field of digital transformation of enterprises at the individual level of analysis.

Keywords: Technology implementation; Individual factors; System complexity; Trust in technology; Privacy and security; Task-technology fit

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