Abstract:
The development of information technology has brought about massive change in the way people conduct their daily activities. These changes are reflected in both in economics and consumer behavior. Mobile applications come to support consumers in their daily activities, but it also implies new challenges in national and international legislation. One of these applications is the Uber, application that changed the way transportation is perceived. This application provides consumers the possibility to find a convenient mean of transportation available even during peak hours. But what are the implications in terms of taxation? Would the Uber standard operating model effectively work in any country? This paper provides information regarding the tax implications that may arise in the case of mobile business model, analyzing the Uber mobile application. The paper also provides information about consumer’s perception on this type of mobile application. Acknowledgement This paper was co-financed from the European Social Fund, through the Sectorial Operational Programme Human Resources Development 2007-2013, project number POSDRU/159/1.5/S/138907 "Excellence in scientific interdisciplinary research, doctoral and postdoctoral, in the economic, social and medical fields -EXCELIS", coordinator The Bucharest University of Economic Studies
Keywords: mobile application, international taxation, business model, consumer behavior
DOI: 10.20472/IAC.2015.015.052
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