Proceedings of the 2nd Business & Management Conference, Madrid

PROPOSAL FOR MEASUREMENT OF THE ECOTOURISM POTENTIAL IN MEXICAN OASIS

FRANCISCO ISAIAS RUIZ CESEÑA, PERLA YAMELY GONZÁLEZ NÚÑEZ, JUDITH JUÁREZ MANCILLA, PLÁCIDO ROBERTO CRUZ CHÁVEZ, GUSTAVO RODOLFO CRUZ CHÁVEZ

Abstract:

This work originated with previous studies in the work of the Project "productive options to sustainable use of water for rural communities of the 5 sudcalifornianos Municipalities main points oasis". This paper focuses on the analysis of 8 oasis in Baja California Sur, México. For the case study here are the specific oasis: Oasis of San Ignacio, Oasis Mulege, Oasis San Javier, Oasis La Purisima, Oasis San Isidro, Oasis of San Jose and San Miguel de Comondú, and Oasis El Chorro. For analysis of settled villages around these Oasis have split the work in one way, in relation to the analysis of natural endogenous variables of the same thus determining its potential, using the information through a similar tool Model WEF will determine which of these sites have features that make them potential in the development of ecotourism businesses are concerned.

Keywords: Ecotourism, Competitiveness, Potential, Business, Oasis.

DOI: 10.20472/BMC.2015.002.013

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