ART FOR A NEW CONSCIOUSNESS, ART FOR A NEW HUMANITY: AN EMPIRICAL INVESTIGATION OF AESTHETIC EFFECT OF KAMRAN KHAVARANI’S PAINTINGS

PARISA AMIRMOSTOFIAN, SIMIN MOZAYENI

Abstract:

Our hypothesis is that Khavarani’s painting style, Abstract Romanticism, combines artistic elements that impart positive effect on viewers’ psyche. Our data encompass survey of 318 viewers’ responses, recorded in six Likert scales. We used Random Group Design to administer and organize the data. Our estimation results, using the Friedman, Mann-Whitney and Kruskal-Wallis tests, produced χ2 values, which confirm our hypothesis with 95-100% confidence. We conclude that Khavarani’s paintings impart positive effect on viewers’ psyche. In a future study, we’ll report that such effect is independent of viewer’s age, gender, and their base mood. We invoke Vartanian and Skov (2014): When our subjects viewed Khavarani’s paintings, they “maximized the utility of the moment” and “disengaged” from their external world. We recognize that as experiencing meditative joy.

Keywords:
Khavarani, Abstract Romanticism, Meditative Effect of Painting, Behavioral Economic

DOI: 10.20472/SS2016.5.1.002

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APA citation:
PARISA AMIRMOSTOFIAN, SIMIN MOZAYENI (2016). Art for A New Consciousness, Art for A New Humanity: An Empirical Investigation of Aesthetic Effect of Kamran Khavarani’s Paintings. International Journal of Social Sciences, Vol. V(1), pp. 27-46. , DOI: 10.20472/SS2016.5.1.002


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