Abstract:
The purpose of this research was to explore the perspective of faculty at the college of Art and science in Salman Bin Abdulaziz university about proposed program in persuasion which designed by researcher (a vice of dean for quality and development) in order to develop academic teaching. The proposed program consists of eleven units (each called a persuasion program). In order to achieve the aims of this study the researcher distributed about 90 questionnaires and collected 42, just 39 of them were valid for research objects. The findings of this research were as follows:
* In terms of the importance: the programs were all (high), except the sixth program, the results were (medium).
* In terms of the knowledge: the first, fifth and seventh program have been known for faculty with HIGH degree, and the other programs came with MEDIUM.
* In terms of the benefit expectancy: the fifth program took a high degree. Whereas, the rest programs were all medium.
* In terms of college/university seminars adequacy: 61.76% of the samples responded that were NOT enough. In the same time, 55.88 % of them agreed the value of training on the programs such as (communication skills, persuasion) to improve education at university.
* There were no significant statistical differences at the level of α = 0.05 on due to sex, specialization, qualification or experience variety.
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